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HOLBROOKE HOTEL IN THE MEDIA

AS FEATURED IN SUNSET MAGAZINE

 

“Grass Valley’s Holbrooke Hotel is a Golden State staple. Boasting a storied history of 1800s fortune seekers, gamblers, and gunfighters, the vintage-yet-defined property recently completed a multi-year renovation fine-tuning much of the building’s original 1862 charm. Just don’t call it a comeback—the iconic property has already survived a history of fires and Prohibition. Modern-aged tweaks to its rustic aesthetic—think original clawfoot bathtubs—have Holbrooke poised to welcome guests with its timeless allure for years to come.”

 

– Sunset Magazine, February 2021

TRavel + Leisure Magazine

Travel + Leisure Hotels Issue May 2022

After the Gold Rush

 

With the revival of a historic hotel, a former mining town in California kicks off the dust-and discovers some hidden gems. By Eleni N. Gage

 

THE FIRST TIME I saw Nevada City, California, I turned to my sister, Marina, and said, “I can’t believe there’s a place that still looks like this.” What really stunned me was Broad Street, the main drag. 11 looked like a film set for a western, dominated by two prime examples of the Mother Lode style of architecture: the 1865 Nevada Theatre -one of the oldest in California, where Mark Twain once spoke-and the 1856 National Exchange Hotel, where Twain, and any other bigwigs who came to town, slept.

 

During the National’s renovation, the Holbrooke Hotel (holbrooke.com; doubles from $137), five minutes down the freeway in Grass Valley, came up for sale, and ACME jumped on it. (Mark Twain slept there, too.) Purchasing both hotels was a no-brainer, explained Sherry Villanueva, ACME’s CEO. “This area is the gateway to the Tahoe National Forest, near metropolitan areas like Sacramento and San Francisco, and perfectly positioned for hiking, biking, and exploring California history.”

 

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805 Living Magazine

805 Living – The Travel Issue May 2022

PROSPECTOR’S PARADISE

 

Sister hotels in historic Nevada County celebrate the spirit of long-ago visitors who came in search of the mother lode.

 

The anchor of Grass Valley is the recently restored Holbrooke Hotel, a California Historical Landmark that began as the Golden Gate Saloon in 1852.

 

Today’s bar area, which opens to the restaurant on one side and Main Street on the other, is full of mining town character with its wood flooring, mahogany coffered ceiling, and copper walls and backbar from the 1860s. It bills itself as the longest operating bar west of the Mississippi River, but Taco Tuesdays and cocktails like the Evergreen Daiquiri—a mix of St. George Terroir gin, sage-infused Dolin Blanc vermouth, Green Chartreuse liqueur, and lime—make it feel like the new hot spot.

 

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Sactown Magazine

Sactown: May/June 2022

US Presidents

 

It’s no surprise that two Northern California landmarks-the Holbrooke Hotel in Grass Valley and The National Exchange located 4 miles away in Nevada City, sister lodgings built post-Gold Rush have hosted their fair share of American historical figures, given the region’s literal gilded past. U.S. President Herbert Hoover stayed at The National, while oral history suggests that commanders-in-chief like Ulysses S. Grant, Grover Cleveland, James Garfield and Benjamin Harrison visited the Holbrooke. Other notable guests at The National have included U.S. Senator George Hearst along with his suffragette wife, National PTA founder Phoebe, and their media-magnate in-the-making son William Randolph — and Mark Twain, then a regular lecturer at the Nevada Theatre. Modern-day visitors can walk the same hallowed halls and snag some shut-eye in the same fabled rooms as these American legends-the hotels, gloriously restored by Santa Barbara’s Acme Hospitality, reopened during the pandemic.

 

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Thrillist

Thrillist: March 24th 2022

11 Reasons to Drive to Grass Valley-Nevada City Cultural District

 

Grass Valley and Nevada City are home to two historic hotels that recently underwent major renovations under new ownership, outfitting them with modern comforts while bringing back the architectural and design details of the Gold Rush era.

The masonry-style Holbrooke Hotel is also an icon of the area. Opened in 1852, it’s the oldest continuously operated hotel in California’s Mother Lode and recognized as a California Historical Landmark for a history that includes past guests like Mark Twain, Jack London, and five US presidents. The hotel has 28 rooms, each offering unique charm and cozy details like fur rugs and brick walls, to invite you to hang your hat for a night or two.

 

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Santa Barbara Life & Style Magazine: March 2022

Waking Up the Wild West

 

“Acme’s three-year remodel has Produced an environment more Authentic to the ethos of the era Than perhaps the era itself.”

Sitting atop my private balcony at the two-story Holbrooke Hotel (the tallest building in sight), I imagine the road below filled with outlaws, cowboys, and rebellious youth that once pulled up stools at the saloon across the street. I’m in the Wild West, though the complimentary wine I’m sipping has put me in a rather serene state.

 

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NBC Los Angeles: February 25th 2022

Step Back in Time at The Holbrooke Hotel

 

Prospecting for a good time, California Live’s Ross Thomas is taking us to a Gold Rush landmark that was established in 1853 – the Holbrooke Hotel. Set in the foothills of the Sierra mountains in Grass Valley, the Holbrooke Hotel has been restored to its original Victorian style, including a secret underground speakeasy. Ross chats with Sonya Krimsky, Sales and Event Manager, about the rich history, art, and photos. If only the walls could talk.

 

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TravelAge West: February 17th 2022

The National Exchange Hotel Vs. Holbrooke Hotel in Northern California

 

Emerging from an extensive, multi-year restoration, a pair of California’s oldest hotels — The National Exchange Hotel in Nevada City and the Holbrooke Hotel in Grass Valley — are giving guests a new way to strike travel gold.

Built during the Gold Rush, both hotels offer the romance and intrigue that guests crave, but with an upscale and modern experience that this stretch of Gold Country has never seen before, thanks to massive renovations undertaken by Santa Barbara, Calif.-based Acme Hospitality.

 

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Visit California: January 2022

What’s Old and Still Going Strong

 

In Gold Country, The Holbrooke Hotel in Grass Valley offers a modern experience while retaining the charm of Gold Rush Era heritage. This 28-room inn was first established in 1862, and celebrates the spirit of the rugged-yet-refined frontiersman. Nearby in Nevada City, the National Exchange Hotel dates back to 1856 and features 38 guest rooms, 400 pieces of art and an interior design that evokes the feminine elegance of the Victorian Era.

 

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Men’s Journal: Dec 2021

Best New Year’s Destinations of 2022

 

Grass Valley, California: Speakeasy Drinking and Wide Open Hiking Trails. The Holbrooke, a Gold Rush-era hotel in Northern California, recently underwent a handsome renovation. Here, you can sip whiskey in an amber-lit speakeasy that has a tunnel that once connected to historic gold mines. Grass Valley is about 60 miles northeast of Sacramento and is at the front porch of the Sierra Nevada mountain range. The foothills are laced with trails that provide plenty of New Year’s Day excursion options.

 

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The Iron Door speakeasy at the Holbrooke Hotel

Travel + Leisure: Dec 2021

This Hotel in a Charming California Gold Rush Town Has an 1852 Saloon and a Moody Speakeasy

 

It’s not often that a hotel’s restaurant comes before the hotel — but then again, there isn’t much that is ordinary about the Golden Gate Saloon at the Holbrooke Hotel in Grass Valley, CA, a relic of California’s gold mining days that reopened last January, retaining the spirit of its frontier era, but now with refined touches every step of the way…

 

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Edible Reno-Tahoe: Nov 2021

Old Glory

 

The National Exchange Hotel in Nevada City and Holbrooke Hotel in Grass Valley feature refined elegance and historic charm, along with delectable food and drink.

Unwind from the grind and take a trip to the captivating Gold Rush towns of Nevada City and Grass Valley, just an hour and a half from Reno. Better yet, treat yourself to a stay at The National Exchange Hotel in Nevada City or Holbrooke Hotel in Grass Valley.

 

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Martha-Stewart-Living
Martha Stewart Living: Nov 2021

Out & About: Get Spooked! – Holbrooke Hotel

 

Resident ghouls at this 1862 hotel in Grass Valley, California, include kids playing in the hall, a lady in the former speakeasy’s bathroom, and a miner who died here but lives on in the 2018 docudrama Phantoms of the Holbrooke (available on DVD).

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Exposed brick wall in beautiful victorian style king bedroomSunset Magazine: 2021 Travel Awards: Cool Retro Redos

The Holbrooke Hotel: Declared a California Historical Landmark, this Victorian hotel now offers expansive modern suites at the gateway to the Sierra Nevada. Don’t forget to grab a drink at the Golden Gate Saloon.

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Emerald Bay at Lake TahoeLonely Planet: See mining towns and mountain tops on these Lake Tahoe road trips

Continue onto Grass Valley, where you can stop by another hospitality landmark, The Holbrooke Hotel, which dates back to 1862 and has hosted a wealth of famous guests from the U.S. Presidents Ulysses S. Grant and James Garfield and even authors like Mark Twain. The hotel is also home to the Iron Door, a spectacular hidden speakeasy creating handcrafted cocktails to transport you back in time to the roaring 20s’ (1920’s, that is…).

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Sacramento Magazine: Grass Valley

Historic and New—The 28-room Holbrooke Hotel has recently reopened after an 18-month, multimillion-dollar renovation, bringing the property up to date with modern amenities while preserving its historic flavor. The restaurant, bar and lobby on the main floor, rich with dark wood and upscale Western style, invite visitors to relax on a lush leather curved-arm sofa, sink into one of the extremely high wingback chairs or pull up a stool at the bar.

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Sunset Magazine: Holbrooke Hotel

Grass Valley’s Holbrooke Hotel is a Golden State staple. Boasting a storied history of 1800s fortune seekers, gamblers, and gunfighters, the vintage-yet-refined property recently completed a multi-year renovation fine-tuning much of the building’s original 1862 charm. Just don’t call it a comeback–the iconic property has already survived a history of fires and prohibition. Modernized tweaks to its rustic aesthetic have Holbrooke poised to welcome guests with its timeless allure for years to come.

View full article

Destinations: A Landmark in Local History

Celebrating Grass Valley at its most authentic…unearthed, restored and brought forward into today. Welcome to the Holbrooke Hotel: where modern luxuries blend seamlessly with a historically unique, rustic-yet-refined, one-of-a-kind property. Set in the heart of our bustling town with easy access to restaurants, tasting rooms, shops and historical sights, our meticulously renovated California Historical Landmark offers a true break from the ordinary and an unforgettable stay.

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Marin Magazine: Grass Valley, A Historic Destination Only 140 Miles from Marin

First known as Boston Ravine, and then officially named Centerville, Grass Valley was finally named as such — for unknown reasons — in 1852, the year after its post office was established. Empire Mine and North Star Mine, which are both located within the town, produced vast amounts of gold and made Grass Valley the wealthiest of all California mining settlements.
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Hotels to Love: The Holbrooke

Nestled in the foothills of the Sierra Nevada mountain range, the Holbrooke Hotel is about as historic as they come in California. It’s Golden Gate Saloon was born during the booming times of the Gold Rush Era in the 1850’s when Grass Valley was just one of many mining camp settlements in the area flush with gold-veined quartz and hopes to strike it rich. The Golden Gate Saloon has greeted its share of infamous bar patrons over the years, from outlaws and generals to treasured writers.
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The Union: Holbrooke showcases local talent

Since 1852, the iconic Holbrooke Hotel has embraced so much life. The stories echoing in its bones hold the strength of its character. For several recent months, with undying honor and respect, designers, contractors, craftsmen and artists have worked heartily to restore and revive the Holbrooke for a truly grand reopening. And it’s exciting how beautiful it is. They used a lot of local talent and the Holbrooke is shining brightly. It’s absolutely gorgeous.

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Visit California: 22 Pet-Friendly Hotels In California

After a two-year restoration, one of California’s oldest hotels is once again welcoming pets and their humans. Discover dog-friendly trails using Holbrooke’s mobile app, like Empire Mine State Historic Park, a Gold Rush landmark with mining ruins. Find fenced-in fun at Grass Valley’s Dogs Run Free park, where pets splash in puppy pools and play among ponderosa pines.
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HiTravelTales.com: Historic Holbrooke Hotel Grass Valley

Residents and visitors pressed their noses to the windows for months, trying to catch a glimpse of the renovation that was happening inside the historic Holbrooke Hotel in Grass Valley, California. The pride of the small Gold Rush town, the Holbrooke Hotel was beloved for its noisy bar, tales of ghosts, and legendary charm, but had admittedly lost some its luster after nearly 170 years.

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Real Travel Adventures: Exploring California’s Landmarks: Holbrooke Hotel in Grass Valley

Diving deeper into our state’s checkered history is now becoming a favorite pastime for many Californians, bound to stay in place due to COVID-19 safety measures. While traveling is generally discouraged, local road trips in a car with a member of your immediate household (a.k.a. husband) are not really prohibited.
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Hot Mama Travel: We Stayed at a Haunted Hotel!

Family Travel to the Holbrooke Hotel: The Oldest Hotel in California! Hot Mama travel covers their family stay at the Holbrooke Hotel in Grass Valley, California. If you have watched us long, you know that we love us some haunted places! Well, we love places with a lot of history and places with history usually come with a few ghost stories. It’s a mix of old and new in the oldest hotel in California and has been recently remodeled.
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Sacramento News & Review: With the Holbrooke Hotel’s restoration, a piece of California history gets second life

For 169 years there’s been a hotel standing at 212 West Main Street in Grass Valley. An inferno claimed its first incarnation in 1855, but the structure that rose from those ashes went on to become the longest continuously operated hotel in California—and one of the oldest functional landmarks in America west of the Mississippi.

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Inspire Design: STORIED PAST

The Holbrooke Hotel, first built in 1862 in California’s historic Gold Rush Country, is a reminder of Grass Valley’s storied history as a gold mining boom town. The 28-room hotel has undergone a renovation to create an experience that honors the property’s past and that can appeal to the modern traveler. Gambling and gun fights, fortunes made and lost, and visits from Mark Twain, Ulysses S. Grant and Lola Montez—the Holbrooke has seen a lot in its time.

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The Union: Holbrooke Hotel on track for a September reopening

After over a year of renovation, Grass Valley’s historic Holbrooke Hotel is on track for a September reopening, with the National Exchange Hotel in Nevada City following later this year. A more specific timeline of reopening has not yet been announced for the National Exchange Hotel, which first opened its doors in 1856 and has been under renovation since 2018. Both hotels will be managed by Acme Hospitality, a Santa Barbara-based company. View full article

Hotel Management: Historic California hotels undergo renovations

Located in California’s historic Gold Rush country, the ​Holbrooke Hotel has stood as a landmark along Grass Valley’s Main Street since 1862, serving as a reminder of the city’s colorful origins as a gold mining boom town. In its heyday, the hotel hosted five U.S. presidents and notables like Mark Twain and Lola Montez. The 28-room hotel is being updated and will reopen in September following a renovation.

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Hotel Business: A Look at Hotel Renovations

Located in the heart of California’s historic Gold Rush Country, the Holbrooke Hotel has stood as a landmark along Grass Valley’s Main Street since 1862. To reopen in September following a renovation led by a team of local designers, craftsmen and builders, the Holbrooke is now being transformed. Upon reopening, the 28-room Holbrooke will bring an elevated and timeless guest experience to the Sierra Nevada region, according to the company.

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Inspire Design: REIMAGINED SPACES

Located in the heart of California’s historic Gold Rush Country, the Holbrooke Hotel has stood as a landmark along Grass Valley’s Main Street since 1862. To reopen in September following a renovation led by a team of local designers, craftsmen and builders, the Holbrooke is now being transformed. Upon reopening, the 28-room Holbrooke will bring an elevated and timeless guest experience to the Sierra Nevada region, according to the company.
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KNCO Newstalk: Holbrooke Reopening Announced

A more than two-year painstaking transformation of the Holbrooke Hotel is nearing completion. Acme Hospitality, which has been spearheading the project, has announced the 28-room hotel is scheduled to reopen in September. In a news release, Acme Hospitality says the project team has uncovered and restored countless details that had been neglected during the hotel’s long history.
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The Union: Holbrooke Hotel to reopen in September following restoration

Located in the heart of California’s historic Gold Rush Country, the ​Holbrooke Hotel has stood as a landmark along Grass Valley’s Main Street since 1862, serving as a reminder of the city’s colorful origins as a gold mining boom town. Set to reopen in September following a painstaking renovation led by a team of local designers, craftsmen, and builders, the Holbrooke is being transformed into a true icon of California history.
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Sierre Foothlills Report: Holbrooke Hotel set to reopen in September

Throughout its history, the Holbrooke has seen it all: gambling and gun fights, fortunes made and lost, five U.S. presidents, and maybe even a haunting or two. In keeping with its status as one of California’s oldest hotels, every effort has been made to honor the original spirit of the hotel. Upon reopening, the 28-room Holbrooke will bring an elevated and timeless guest experience to the Sierra Nevada region
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Sierra Food Wine Art: Historic Holbrooke Hotel in Grass Valley set to reopen this fall

The historic ​Holbrooke Hotel has stood as a landmark along Grass Valley’s Main Street since 1862, serving as a reminder of the city’s colorful origins as a gold mining boom town. Set to reopen this fall following a painstaking renovation led by a team of local designers, craftsmen, and builders, the Holbrooke is being transformed into a true icon of California history and hospitality.
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